Book Launch Promotion Ideas

Book Launch Promotion Ideas

Create a video showing yourself getting ready for a writing session or just letting viewers get to know more about you with a “day in the life of an author” theme https://realitypms.com/. Search “GRWM author” (GRWM stands for Get Ready With Me) to find some inspirational videos.

What’s great about TikTok’s algorithm is that it doesn’t prioritize follower count or previous high-performing videos. This means that even if you’re new to the platform or don’t have a large following, you still have a chance to be recommended to users on the “For You” page.

You can highlight your reviews, both the positive and the negative ones. It can be very entertaining when authors make jokes about negative reviews, even if they’re not showing an actual negative review for their book. It reminds viewers that authors (just like you!) are real people who have emotional reactions when it comes to their reviews.

#SelfPublishing – If you’ve self-published your book, this hashtag is a must-use. By using this hashtag, you can reach out to other self-published authors and connect with readers who are interested in independent publishing.

As you may have noticed, I’ve become obsessed with TikTok lately! It seems like people either love TikTok or they hate it. If you’re one of the latter, that’s fine. To each his own. But if you’re enjoying TikTok or haven’t explored it yet, there’s definitely an opportunity there to promote your book on TikTok!

Book Launch Promotion Ideas

Or cut out the guesswork and submit your book to Reedsy Discovery — a new platform that matches every submission with an experienced reviewer. For $50, you’ll receive a professional, honest review, a spot on the Discovery feed, and even the chance to be featured in our newsletter. Learn more about launching your book on Reedsy Discovery here.

To execute this concept, select a charity that relates to your book’s themes or your personal values. For instance, if your novel touches on environmental issues, consider partnering with a local conservation group. Structure your event to include engaging elements such as book readings, silent auctions, or even interactive workshops related to the cause. Pledge a portion of your book sales to the chosen charity, creating a direct link between your literary work and real-world impact.

tiktok video ideas for book promotion

Or cut out the guesswork and submit your book to Reedsy Discovery — a new platform that matches every submission with an experienced reviewer. For $50, you’ll receive a professional, honest review, a spot on the Discovery feed, and even the chance to be featured in our newsletter. Learn more about launching your book on Reedsy Discovery here.

To execute this concept, select a charity that relates to your book’s themes or your personal values. For instance, if your novel touches on environmental issues, consider partnering with a local conservation group. Structure your event to include engaging elements such as book readings, silent auctions, or even interactive workshops related to the cause. Pledge a portion of your book sales to the chosen charity, creating a direct link between your literary work and real-world impact.

We hope you’ve found these tips helpful in promoting your new release or an old one! Some of these require an investment to be successful, but there are plenty of ways the savvy, budget-conscious author can promote their book for next to nothing. Happy writing!

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TikTok Video Ideas for Book Promotion

#SelfPublishing – If you’ve self-published your book, this hashtag is a must-use. By using this hashtag, you can reach out to other self-published authors and connect with readers who are interested in independent publishing.

#ReadingList – This hashtag is useful for authors who want to share their reading list with their followers. By using this hashtag, you can connect with readers who are looking for new books to read and expand your audience.

As a first-time author looking to harness the power of TikTok for book marketing, it’s essential to understand the platform’s unique dynamics and how they can be leveraged to promote your work effectively. Drawing insights from various sources, here’s a comprehensive guide to help you navigate TikTok’s landscape for book promotion.

book promotion ideas for authors

#SelfPublishing – If you’ve self-published your book, this hashtag is a must-use. By using this hashtag, you can reach out to other self-published authors and connect with readers who are interested in independent publishing.

#ReadingList – This hashtag is useful for authors who want to share their reading list with their followers. By using this hashtag, you can connect with readers who are looking for new books to read and expand your audience.

As a first-time author looking to harness the power of TikTok for book marketing, it’s essential to understand the platform’s unique dynamics and how they can be leveraged to promote your work effectively. Drawing insights from various sources, here’s a comprehensive guide to help you navigate TikTok’s landscape for book promotion.

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